For 2020, True is excited to bring players their most advanced stick to date with the introduction of the True AX7 Senior Ice Hockey Stick! Starting with the kickpoint, the True AX7 Hockey Stick features an optimized low-kick profile located at the bottom third of the shaft. This design makes it easier for players to get maximum loading energy on their stick. The result is a lightning-quick, and explosive, release from anywhere on the ice. Where the AX7 Hockey Stick really excels is in its durability and strength. This is largely thanks to the redesign within in the interior of the shaft, now known as the FiberShield Technology. This technology utilizes low-density nanoparticles throughout the entirety of the shaft and blade, providing for improved durability without negatively effecting overall weight and balance. Weighing in at 418 grams, the AX7 Hockey Stick features a great strength-to-weight ratio! Further enhancing the build quality of the True AX7 Hockey Stick are the Carbon Tow weaves evenly distributed throughout the entirety of the shaft’s interior. Known as SmartPly Technology, this helps further enhance the durability, as well as optimizes the overall balance of the stick, providing for an unmatched feel during stickhandling and shooting. Moving to the blade of the True AX7 Hockey Stick, True went with their BRT+ blade technology. For this newest iteration, they have improved on it even further than its predecessor. Braided tubes within the blade have been further extended into the heel, giving players superior feel and control of the puck, along with an added layer of durability. The True AX7 Senior Ice Hockey Stick looks to maximize performance with improved durability and an optimized balance point, making it the ultimate team stick! The True AX7 Senior Ice Hockey Stick is 63 inches in length.

New for 2021, True is bringing an entry model that looks to offer all the Catalyst core stick technologies in an affordable package. The True Catalyst 3X Senior Hockey Stick is a great stick for any recreational level player. The colorway of the Catalyst 3X Hockey Stick is new for True this year. Featuring a new sleek black and yellow colorway, mixed with a honeycomb design throughout, the Catalyst is looking to give you a great design along with their trusted quality. Along with the new look the Catalyst 3X will have a soft gloss grip shaft with a matte blade. The shaft will be a square corner double concave shaft. Starting with the kickpoint, the True Catalyst 3X Hockey Stick has an improved mid-flex. This allows maximum energy loading for effortless power and a stiff taper zone to maximize control. For the construction of the new True Catalyst 3X Hockey Stick, True is Utilizing their Axenic technology, this is a true one-piece hockey stick resulting in superior control and feel of the puck. This entire package results in a stick that is a very lightweight 450 grams. The Catalyst 3X is also using BRT+ technology which is a patented design in the blade for a stronger, lighter blade with increased heel durability. With the Catalyst core technologies throughout, the Catalyst 3X Senior Hockey stick is looking to be that perfect balance of performance and price for any recreational or beginner player.

True’s next generation of X-Series hockey sticks comes in the 2017 ACF line. This type of stick will fall under the precision shooter’s category thanks to patented XCORE technology and complimenting features showcased in the XC5 ACF. For those who are curious the A–C-and F means Accuracy, Control, and Feel. This stick was designed to allow you to seek pinpoint accuracy while maximizing shot velocity, puck control, and puck feel. Here’s the inside scoop into TRUE’s XC5 ACF. Getting right into the stick’s construction, TRUE continued to utilize a high pressure clave molding process which they patented as Axenic Technology. The advantage of using this manufacturing process is that it yields a true one-piece hockey stick which results in very consistent internal walls, shaft shape, and of course a great balance and feel. Working alongside the Axenic Technology, SmartPly Technology optimizes performance, weight, and impact strength. SmartPly tech is a laminate design that is used with up to 25 inner layers of unidirectional carbon fiber; the way the fibers are angled and the order of those angles are what control torsional stiffness and protect from impact damage while maximizing performance and durability. All very impressive technology featured at this price point! The XC5 ACF is composed mainly of a carbon fiber and fiber glass blend which is organized into a 3K weave. This stick has a graduated mid-flex profile for optimal performance and feel in all game situations. Moving down to the blade, we’re going to see the patented XCORE technology. This is a compressible urethane insert embedded into the core of the blade starting in the heel and extending just past the center. This technology will produce an average of 30% more rotational puck spin leading to less flutter shots and more precise and accurate shots. XCORE technology also dampens and cradles the puck during passing and puck handling providing even more control and feel. This is the huge component to what gives the XC5 ACF its accuracy, control and feel. New to the XSERIES of sticks is going to be Braided Rib Technology (BRT) first seen in TRUE’s SBP lineup. These are seamless braided tubes located at the center and bottom of the blade that act as a dual bridge support for the blade core. This tech helps to produce the longest lasting and most consistent blade TRUE has ever made and is up to 50% stronger than its predecessor! Benefits of this modified BRT blade prevent the foam core from breaking down and losing its stiffness which will also help provide its accuracy and precision. The XC5 ACF certainly features an innovative design and proven technology at a fraction of the cost. If you are looking for a stick that will provide (ACF) unmatched accuracy, unmatched puck control, and unmatched feel…TRUE’s XC5 ACF is sure to be the total package at a value cost.

The True AX5 Senior Ice Hockey Stick offers elite performance for players looking for a quick shot release while remaining budget friendly. Like the category-leading AX9, the True AX5 Hockey Stick features True’s redefined optimized low-kick profile at the bottom third of the shaft. This allows players to get the puck off the blade of their stick, and into the net, faster and easier than ever before! Onto the construction, True AX5 Hockey Stick utilizes True’s Axenic technology, which is a molding process that eliminates any voids within the shaft of the stick. The result is a true one-piece design, thus giving players a consistently balanced stick. The Axenic Technology within the True AX5 Hockey Stick is paired with SmartPly Technology. This incorporates 25 redistributed layers of carbon fiber on the interior of the shaft, helping decrease overall weight, all while increasing shaft durability. Not only does this increase the longevity of the stick, it also creates a balanced swing weight during shooting. Moving to the blade of the True AX5 Hockey Stick, True went with their BRT+ blade technology. For this newest iteration, they have improved on it even further than its predecessor. Braided tubes within the blade have been further extended into the heel, giving players superior feel and control of the puck, along with an added layer of durability. The True AX5 Senior Ice Hockey Stick is a great option for players who love to utilize quick wrist shots and snap shots. And weighing it at just 434 grams, the AX5 Hockey Stick can provide players with great all-around performance without breaking the bank! The True AX5 Senior Ice Hockey Stick is 59 inches in length.